Fact-Based Storytelling: How to Craft a Winning Retailer Sell Story

January 18, 2018

Presenter Information:

Dries Zender
Director of Brand Growth Solutions
Dries is a Director of SPINS Brand Growth Solutions, where he leads our Sales Solutions Practice. Dries works closely with all of SPINS’ clients to help them find and achieve growth through sales transformations. Drawing on many years of experience, Dries helps companies within the Natural, Organic, and Specialty Products Industries craft impactful sell stories and build true pricing and promotion excellence at retail. Prior to SPINS, Dries spent 12 years building successful consumer brands and businesses with roles at Booz & Company (now Strategy&) and Nielsen.

Description:

Distribution is critical to your brand’s success, but are you effectively engaging your audience? In this seminar, you will learn from SPINS’ retail and marketing experts how to craft the core elements of an impactful, fact-based sell story in today’s changing retail landscape. This is session adds value for anyone who has ever built or used a sell story, and you will leave with a blueprint to elevate your current sell story.

Agenda:
  1. The Changing Retail Landscape & Sales Cycle
  2. Core Elements of an Impactful Sales Story
    • Compelling Category Story
    • Inspired Brand Narrative
    • Alignment of Target Consumer and Retailer Shopper
    • Attractive Retailer Value Proposition
    • Assortment Strategy/On-Shelf Assortment
    • Terms & Conditions
  3. Permissible Uses of Data
  4. Buyer/Distributor Perspective
  5. Bridging Knowledge into Application
Key Details:

Location: SPINS Headquarters (222 W. Hubbard St. Chicago, IL)
Date: January 18, 2018
Cost: $1,095 per participant

About SPINS Brand Training Series

SPINS Brand Training Sessions are intensive and interactive one-day sessions covering best-in-class approaches to a breadth of key challenges faced by sales and marketing professionals. Led by industry experts, participants can expect to walk away a fresh perspective on how to more efficiently unlock, interpret, and activate dynamic growth.

Each session culminates with a networking reception offering a unique opportunity to build relationships with other Natural Industry professionals.

Fact-Based Storytelling: How to Craft a Winning Retailer Sell Story

January 18, 2018

Description:

Distribution is critical to your brand’s success, but are you effectively engaging your audience? In this seminar, you will learn from SPINS’ retail and marketing experts how to craft the core elements of an impactful, fact-based sell story in today’s changing retail landscape. This is session adds value for anyone who has ever built or used a sell story, and you will leave with a blueprint to elevate your current sell story.

Presenter Information:

Dries Zender
Director of Brand Growth Solutions
Dries is a Director of SPINS Brand Growth Solutions, where he leads our Sales Solutions Practice. Dries works closely with all of SPINS’ clients to help them find and achieve growth through sales transformations. Drawing on many years of experience, Dries helps companies within the Natural, Organic, and Specialty Products Industries craft impactful sell stories and build true pricing and promotion excellence at retail. Prior to SPINS, Dries spent 12 years building successful consumer brands and businesses with roles at Booz & Company (now Strategy&) and Nielsen.

Agenda:
  1. Changing the Retail Landscape & Sales Cycle
  2. Core Elements of an Impactful Sales Story
    • Compelling Category Story
    • Inspired Brand Narrative
    • Alignment of Target Consumer and Retailer Shopper
    • Attractive Retailer Value Proposition
    • Assortment Strategy/On-Shelf Assortment
    • Terms & Conditions
  3. Permissible Uses of Data
  4. Buyer/Distributor Perspective
  5. Bridging Knowledge into Application
Key Details

Location: SPINS Headquarters (222 W. Hubbard St. Chicago, IL)
Date: January 18, 2018
Cost: $1,095 per participant

Register for Fact-Based Storytelling: How to Craft a Winning Retailer Sell Story

Registration and payment is handled via Eventbrite.  Sign up today to reserve your spot for January 18!

For non-credit card payments or other questions, please contact Michelle Fox at mfox@spins.com