SPINSScan Natural

Understanding the dynamics of the Natural Channel is crucial to staying on top of trends, building brand equity and consumer loyalty, and identifying opportunities for product expansion. Even as natural products become more readily available in the marketplace through new distribution channels, consumers and brands recognize the passion and innovation unique to Natural retailers and continue to strengthen their relationships with them.

What is a Natural supermarket?
  • Full-format supermarket with more than $2 million in annual sales
  • At least 50% of sales from natural/organic products and less than 50% from supplements
  • Range from co-ops to associations to independent retailers to large regional chains
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SPINSScan Specialty Gourmet

Consumers are increasingly drawn towards better-for-you products with a superior taste profile and look to retailers that provide these items in addition to their specialty needs. As Specialty Gourmet retailers continue to expand throughout the country, brands who are able to appeal to a growing consumer base will have more opportunity for sales growth and product expansion.

What is Specialty Gourmet?
  • Full-format supermarket with more than $2 million in annual sales
  • SPINS-defined specialty items comprise at least 25% of overall volume
  • High-end, experiential stores featuring full-service and fresh departments
  • High quality products with a strong focus on specialty, imported, natural, and organic items

SPINSScan Conventional

Given the growing demand for better-for-you products, it’s no surprise that mainstream retailers want their piece of the pie. While conventional products are experiencing minimal growth, natural and organic dollar sales are escalating and fueling the modest gains the overall Conventional Channel is experiencing. What’s more, they represent an increasing percentage of total channel dollar sales each year.

  • Reporting on Conventional Multi Outlet, Food, Drug or Convenience Channels
  • Coverage of 149,000 Convenience Locations
  • ACV at Item, Brand, Subcategory and Category levels
  • Reporting across 64 Markets, 8 Divisions, 4 Regions, and more than 50 Accounts
  • Full Conventional UPC coverage available
  • Organic Private Label reporting
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Leverage Natural, Specialty Gourmet, and Conventional Data to:

Launch Innovative Products

SPINS’ product segmentation and attribution provide unparalleled insights into what drives consumer purchasing.

Identify Opportunity Gains

Detect distribution and store voids, and quantify the associated incremental revenue gains by retailer to strategically address your voids.

Price, Promote, and Plan Successfully

Create effective strategies for everyday pricing and promotions. Evaluate the value and ROI of your promotions to optimize your trade budget.

Collaborate Within the Industry

Collaborate with retailers, distributors, and brokers on shared initiatives using a common fact-based language.

Establish Realistic Goals

Determine and track revenue and distribution goals based on category and market dynamics across multiple channels and retailers.

Know Your Competition

Identify key competitors, and assess strengths and weaknesses to better position your products.

Facilitate Financial and Investor Relations

Utilize objective information to target viable acquisition candidates or, alternatively, to make a compelling case for your business to potential investors.

The only source for comprehensive cross-channel point-of-sale reporting, SPINS provides the scan data you need to make confident decisions that will help propel your business forward.
SPINSScan Natural

Understanding the dynamics of the Natural Channel is crucial to staying on top of trends, building brand equity and consumer loyalty, and identifying opportunities for product expansion. Even as natural products become more readily available in the marketplace through new distribution channels, consumers and brands recognize the passion and innovation unique to Natural retailers and continue to strengthen their relationships with them.

What is a Natural supermarket?
  • Full-format supermarket with more than $2 million in annual sales
  • At least 50% of sales from natural/organic products and less than 50% from supplements
  • Range from co-ops to associations to independent retailers to large regional chains
SpinsscanNatural2
SPINSScan Specialty Gourmet

Consumers are increasingly drawn towards better-for-you products with a superior taste profile and look to retailers that provide these items in addition to their specialty needs. As Specialty Gourmet retailers continue to expand throughout the country, brands who are able to appeal to a growing consumer base will have more opportunity for sales growth and product expansion.

What is Specialty Gourmet?
  • Full-format supermarket with more than $2 million in annual sales
  • SPINS-defined specialty items comprise at least 25% of overall volume
  • High-end, experiential stores featuring full-service and fresh departments
  • High quality products with a strong focus on specialty, imported, natural, and organic items
SpinscanSpecialty2
SPINSScan Conventional

Given the growing demand for better-for-you products, it’s no surprise that mainstream retailers want their piece of the pie. While conventional products are experiencing minimal growth, natural and organic dollar sales are escalating and fueling the modest gains the overall Conventional Channel is experiencing. What’s more, they represent an increasing percentage of total channel dollar sales each year.

  • Reporting on Conventional Multi Outlet, Food, Drug or Convenience Channels
  • Coverage of 149,000 Convenience Locations
  • ACV at Item, Brand, Subcategory and Category levels
  • Reporting across 64 Markets, 8 Divisions, 4 Regions, and more than 50 Accounts
  • Full Conventional UPC coverage available
  • Organic Private Label reporting
SpinscanConventional2
Leverage Natural, Specialty Gourmet, and Conventional Data to:
Launch Innovative Products

SPINS’ product segmentation and attribution provide unparalleled insights into what drives consumer purchasing.

Identify Opportunity Gains

Detect distribution and store voids, and quantify the associated incremental revenue gains by retailer to strategically address your voids.

Price, Promote, and Plan Successfully

Create effective strategies for everyday pricing and promotions. Evaluate the value and ROI of your promotions to optimize your trade budget.

Collaborate Within the Industry

Collaborate with retailers, distributors, and brokers on shared initiatives using a common fact-based language.

Establish Realistic Goals

Determine and track revenue and distribution goals based on category and market dynamics across multiple channels and retailers.

Know Your Competition

Identify key competitors, and assess strengths and weaknesses to better position your products.

Facilitate Financial and Investor Relations

Utilize objective information to target viable acquisition candidates or, alternatively, to make a compelling case for your business to potential investors.

Request Information

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