Our suite of innovation offerings is designed to support teams wherever you are in the tricky innovation process. From awesome inspiration via a custom Trend Trek to structuring the business case for launch – the SPINS team has you covered.

Trend Identification and Treks

Build consumer intuition via in-depth, in-person trend exploration designed to fuel your brand’s growth.

Innovation Greenhouse

SPINS’ proprietary process help companies quickly transform their portfolios by leveraging winning trends to build breakthrough innovation.

Concept Testing

Gain early insight into consumer interest, and identify optimization opportunities for your new product concept.

TREND IDENTIFICATION AND TREKS
SPINS taps into its in-depth Natural Channel expertise and its proprietary attribute model to build your team’s knowledge of the relevance and opportunity for key trends.

TREND IDENTIFICATION KEY ELEMENTS

Trend Landscape Review

• Natural Product Industry
• Natural Products Consumer
• Relevant Macro Trends
• Category-Specific Trends

Guided Trend Trek

• A SPINS brand growth expert guides your custom exploration of key places of relevance to your brand.

CONCEPT TESTING
Want to understand consumer interest in your new product idea before launch? SPINS predictive market concept testing allows you to tap into our large pool of leading-edge consumers and helps you assess consumer interest in your new product concept prior to making the investment to launch.

CONCEPT TESTING KEY ELEMENTS

Prediction Likelihood Index
Summarizes overall prediction score on key success metrics

Preference Prediction
Proportion of participants betting for and against each outcome or answer choice

Strength Meter
Summarizes the intensity of positive and negative betting activity on each outcome or answer choice

Qualitative Guidance
Summary of qualitative consumer feedback