Our Subject Matter Experts Set The Standard

Each month, our team of subject matter experts research and code approximately 10,000 new items, as well as tracks emerging trends to enhance the SPINS® Product Library, the most comprehensive source of natural, organic & specialty industry product information.

With extensive industry-related backgrounds, and professional experiences, the team offers insider knowledge and insights into the categorical trends, consumer concerns, sustainability issues and federal regulations that heavily impact consumer purchasing decisions. These core natural experts and food lovers define and manage our product hierarchy and coding, establishing best practices and standards for the industry.

Cross Channel Reporting

Only SPINS segments each retail channel by Natural, Health & Wellness, and Conventional products to isolate industry dynamics. We capture the natural & specialty stores where many health & wellness products originate alongside the traditional supermarkets and mass retailers such as Walmart and Target.

We Code Beyond the Label: Brand Position

In addition to coding for product attributes observable on a label, SPINS has developed exclusive coding that recognizes how brands position their products as natural in the marketplace of natural and specialty consumers. Core natural products are referred to as part of the Natural Positioning Group. Because not all natural products are created the same, we code for four distinct natural segments to understand underlying market dynamics.

SPINS Captures Consumer Tastes Extending Beyond Just Natural

Because health and wellness consumers also gravitate toward products outside of the Natural Positioning Group, SPINS has defined and built coding to capture the nuances of health and wellness products. These products are important to monitor as consumers make incremental steps toward the natural space.